10 Makeup Trends for 2024

10 Makeup Trends for 2024

Posted by fizah pasha on

In the ever-evolving world of beauty, 2023 brought us captivating trends like strawberry girl makeup and tomato girl aesthetics, setting the stage for even more exciting developments in 2024. As we enter a new year, makeup enthusiasts can anticipate an array of bold, fun, and diverse trends that promise to redefine beauty standards. Drawing inspiration from Instagram and TikTok, let's explore the ten biggest makeup trends poised to dominate our feeds in 2024.

  1. Cherry-Cola Lips for 2024:

    The trend of food-inspired makeup continues into 2024, with cherry-cola lips taking center stage. The juicy, muted red shades are a nod to the "it" color of fall/winter 2024. Whether opting for an everyday ombre look or a dramatic full-opacity matte ombré lip art, the key is to use a long-wear brown lip liner for a flawless finish.

  2. Espresso Makeup:

    Following the latte makeup trend of 2023, espresso makeup emerges as a monochromatic look with deep-brown tones on the eyes and brown lipstick. This trend exudes a grunge vibe, often paired with smudged black eyeliner and plenty of mascara. Alternatively, a more muted approach involves brown mascara and a dark-brown flick at the outer corner.

  3. "Office Siren" Makeup Trend:

    The "office siren" aesthetic, inspired by Gisele Bündchen's energy in The Devil Wears Prada, blends "geek chic" with a modern twist. Characterized by thin winged liner, thin brows, and neutral or red lips, this look embodies a Y2K-meets-dark-academia vibe. It's an easy yet chic style perfect for the best-dressed employee at the office.

  4. Black Lips Makeup Trend:

    The antithesis of florals for spring, black lips make a bold statement. Spotted on spring/summer 2024 runways, this trend adds depth to your makeup look, especially when paired with minimal eyes and cheeks. A matte liquid lipstick is the ideal choice for achieving a long-lasting and smudge-free finish.

  5. Blue Eyeshadow for 2024:

    Pinterest's 2024 trend forecast highlights the resurgence of blue eye makeup. Drawing inspiration from different decades, this trend includes pastel-blue looks for a '60s or '70s reference, shimmery aqua for an '80s prom vibe, or frosted light-blue for a Y2K aesthetic.

  6. Minimal Blush Looks for 2024:

    Departing from the blush-heavy looks of recent years, 2024 introduces a more muted and soft approach to blush. Neutral shades that provide a subtle flush without overpowering the face are key. The focus shifts to eyeshadow or lip color, with blush draping taking a backseat. Try the Brulée Beauty Multi Mousse for the most dewy sunkissed blushed

  7. Soft-Matte Skin Trend:

    Miu Miu, Zimmerman, and Coperni showcased the soft-matte skin trend for spring/summer 2024. This look focuses on lightweight coverage, paired with minimal eyes, lips, and cheeks. Embracing a satin, velvet-like finish, this trend provides a '90s-esque feel, particularly when combined with neutral matte lipstick and eyeshadow.


  8. Frosted Eyes for 2024:

    A shimmery white shadow across the lid or patted in the inner corner takes center stage in the frosted eyes trend. This look adds light to the face, with lil shimmers creating a radiant effect, especially under lights. It's a departure from warm eyeshadow palettes, offering a fresh and luminous appearance.

  9. "Indie Sleaze" Makeup Trend:

    Also known as the "party girl aesthetic," indie sleaze is a fusion of '90s grunge and early aughts indie vibes. Messy eyeliner, blurred matte lipstick, sweaty skin with light-coverage foundation, and chunky mascara contribute to a lived-in look. It's makeup that exudes a carefree, rebellious spirit.

  10. Highlighted Skin Trend:

Flash photos and digital cameras bring back the '90s/early-to-mid 2000s look of an ultra-highlighted, bright T-zone. The emphasis is on an ultra-highlighted center of the face. Opt for a finely milled powder slightly lighter than your skin tone for a bright yet weightless finish.


In the realm of beauty, 2024 promises an exciting array of makeup trends that celebrate individuality, creativity, and self-expression. From cherry-cola lips to frosted eyes, these trends invite makeup enthusiasts to experiment, have fun, and embrace the transformative power of makeup. As the beauty community continues to evolve, these trends pave the way for a more inclusive and diverse representation of beauty in the years to come. Get ready to paint your canvas and express yourself in the most vibrant and daring ways!

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